Institutional Model of Ensuring Compliance with Advertising Rules: Current State and Prospects for Improvement

Having studied the current state and prospects for improving institutional mechanism of public system ensuring compliance with advertising rules, author draws attention to fact that in scientific literature is prevails view according which optimal model rules creating placing one includes a specialized government agency universal competence, as well an entrusted protection competition business activities entity sectoral competence. However, notes, there are sufficient reasons consider this vision premature due lack substantiation originality, uniformity complexity regulation legal relations related formation special regulator services market. There no confirmation separate agency, purview would include control market, could surpass efficiency structural subdivisions authorities under legislation Ukraine on advertising, provided techniques procedures fulfillment these function improved scope their powers adjusted.
 Reflecting place local self-government bodies controlling requirements legislation, points out opinions Supreme Court issue, bearing mind constructions engineering technical requirements, sanitary norms aesthetic standards element comprehensive development settlements, integral part area responsibility bodies, authorized advertisement compliance. At same time, it overlooked provisions government-made placement outdoor impose over compliance, not consistent list set Law "On Advertising" creates extremely high probability duplication specially agency. It also substantiated do have authority check content since lies outside boundaries settlements.